Portfolio · MMXXVI No. 01 — Digital Marketing Manager

Karachi → Worldwide Pakistan & United States markets

Ali Khan

I run paid social, reputation, and growth programs for brands across Pakistan and the United States, the kind of work that earns its keep in return on ad spend, order volume, and retention, not in decks.

Currently: Digital Marketing Manager, Logic Works
Previously: Tech Minds Venture · Salsoft · Independent
Education: BBA Marketing, IQRA University — 2025

§ 01

On the work

A brief position

Marketing, done properly, is a discipline of measurable outcomes. I care about what a campaign costs, what it returns, how long a client stays, and whether the audience actually trusts the brand six months after the budget closes. Aesthetic output is part of the job, but it is never the point.

Three years in, I have managed rosters of over a hundred clients, led a small team across content and paid media, and built reputation systems for brands operating at meaningful monthly sales volumes. That range across industries, across markets, across motion types is the thing I'm most deliberate about. A marketer who has only run Meta campaigns in one geography is solving a narrower problem than they think they are.

The through-line is simple. Ship campaigns that hold up under scrutiny. Report honestly. Let the multipliers speak.

§ 02

Selected work

Five chapters, 2022 — present

Each of the following is structured the same way, the context I walked into, the approach I took, and the outcome measured in multipliers. Dollar figures and rupee amounts have been converted to qualitative scale; the multipliers are what scale across budget size.

The Logic Works chapter is ongoing. The Tech Minds Venture chapter is the operational foundation. The freelance chapters, run in parallel, are where the cross-market contrast lives.

Logic Works — Digital Marketing Manager

DEC 2025 — Present

Context

The current chapter. Brought on to lead digital across paid, organic, and reputation in a team that needs both operator discipline and creative range. Work is active and shipping.

Focus

Running integrated campaigns, building the measurement scaffolding so that performance is visible before month-end rather than after, and shaping a practice where every decision maps back to a metric the business actually uses.

Tech Minds Venture

Apr 2023 — Oct 2025 · 2.5 yr

The operational foundation, where I learned to run large rosters, lead a team, and hold campaigns to their numbers across two markets at once.

0sales lift Developed and executed the marketing strategy that produced a twenty-five percent sales increase over two years.
0clients Managed over one hundred ten clients across multiple niches and global regions, with more than five brands focused on the United States market.
0ROAS floor Oversaw substantial client ad spend while holding a minimum three times return on ad spend as the floor, not the ceiling.
0avg. ROI Managed significant brand budgets to an average two hundred percent return on investment across the portfolio.
0avg. rating Built social proof for seven-plus brands to a 4.7 average rating, and improved reputation for twenty-five-plus clients across platforms.

Salsoft

Jan 2022 — Mar 2023 · Social Proof Specialist

The first chapter

Built, managed, and optimised online reputation profiles for a portfolio of brands the unglamorous work of making sure a company's public footprint matches the quality of what it actually ships.

Contributed to reputation management for brands doing significant monthly sales, and held the client communication side of the work so that satisfaction and consistent brand improvement ran in parallel rather than against each other. Learned early that a review is a campaign surface, not a customer-service afterthought.

Independent — Social Media & Ads

Two stores · two markets · in parallel

USA Store

A US direct-to-consumer brand needing efficient paid social at moderate spend.

×0

Return on ad spend · 2 months

Six times return on ad spend over a two-month window, worked through creative iteration, tight audience segmentation, and Meta Ads structure that let winners scale without breaking the account.

Pakistan Store

A Pakistan-based e-commerce brand looking for volume, not vanity metrics.

×0

Return on ad spend · 3 months

Ten-plus times return on ad spend over three months, driven by localised creative, funnel rebuilding, and paid campaign optimisation tuned to a domestic audience.

0 orders generated through the campaign cycle

§ 03

Things I do

Not a checklist — a working vocabulary

These are the surfaces I've touched enough times to have opinions on. Hover any of them. The weight is a proxy for how often I reach for it in a given month.

S.M Marketing / Management Catalogue Shop Ads SEO Specialist Reputation Management Copywriting Profile Management Meta / Tiktok / Snapchat Web Design & Dev

Certified in

Meta Marketing Analytics · Meta Social Media Marketing
Both via Coursera

§ 04

The full index

Links, live work, everything else

The deeper archive stores, campaigns, and everything I'm working on lives in one place.

Linktree

Everything, one link

linktr.ee/aliiik04

Owned stores, client work, social, and contact, all routed through a single landing page. Updated as projects ship.

§ 05

Get in touch

Brief, ideally specific

If you have a brand, a budget, and a real problem, I'd like to hear about it.